Press Release
Hamptons Blue Debuts
A Heritage-Inspired Homeware and Lifestyle Brand Reimagining American Coastal Style with a Transatlantic Soul.
Bridgehampton, NY — August 5, 2025 — This summer, a new lifestyle brand quietly made its debut in the Hamptons, and it’s redefining the language of American coastal elegance. Hamptons Blue is a curated homeware label that draws upon English and European influences, the foundation of American classic style, to create a collection rooted in heritage, refinement, and quiet beauty.
Founded by Dana Feller and Julie Rankin, longtime friends living for decades on opposite sides of the Atlantic, Hamptons Blue is more than a brand: it’s the culmination of a lifetime spent appreciating timeless design, fine craftsmanship, and lived-in interiors.
Rankin, a California native raised in the world of fashion and interior design, brings over 20 years of experience in London’s art and interiors world. Feller, a long-time resident of the East End, brings a lived passion for the effortless elegance of life in the Hamptons, without the pretense.
“Our homes are a mirror of our identity, shaping the way we experience life,” says Rankin. “For me, this has always meant embracing simplicity, quiet tones, and thoughtful details. Blue and white have been consistent threads in my world, they evoke a sense of calm, nostalgia, and personal connection.”
The Hamptons Blue collection includes handwoven linens, artisan-made ceramics, glassware, and decorative accents, all curated for their craftsmanship, provenance, and ability to evoke a sense of place. Every piece is selected to feel both old and new, rooted in tradition but made for the present.
“This brand captures the essence of our journey, both present and future,” says Feller. “It’s about appreciating the quiet beauty that exists in simplicity, finding warmth in the uncomplicated, and elevating everyday moments with subtle elegance.”
Launched online earlier this summer, Hamptons Blue will unveil its first in-person experience at the Hamptons Classic Horse Show this August, where the brand’s signature aesthetic will come to life in a pop-up booth designed to capture its layered, lived-in charm.
At a time when home is more personal than ever, Hamptons Blue offers a fresh yet familiar reference point: a modern expression of heritage style curated with care, shaped by history, and deeply grounded in the way we want to feel at home.
About Hamptons Blue
Hamptons Blue is a home lifestyle brand inspired by the quiet elegance of the East End. Guided by the belief that true luxury lies in simplicity, Hamptons Blue curates interiors that reflect a sense of calm, space, and authenticity. Our collections are rooted in timeless design and natural textures, meant not to impress, but to restore.
We believe your home should feel exactly right: a place where ease meets refinement and beauty is lived in, every day.
Contact: media@hamptonsblue.com
